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What is SEO (Search Engine Optimization)?

 

There are two kinds of search results:

 

Paid Results:


Paid results are those listings that require a fee for the search engines to list their link for particular keywords. The most widely used form of paid listing is Pay Per Click (PPC), where you pay each time someone clicks on the link in your advertisement. The price increases with the competitiveness of the keyword.

Organic (Free) Results:


Organic results are gathered by search engines’ web crawlers and ranked according to relevance to search terms. This relevance is calculated by criteria such as extent of keyword match and number of links into that web site. Ranking in the organic search results is better because not only is it FREE, but research shows that people click on the organic results 75% of the time and paid results only 25% of the time.

 

How Does Google, Yahoo, Bing (MSN) Decide?

Google, Yahoo, Bing and the other search engines rank web sites in search engine results pages according to relevance to the search terms. This relevance is calculated by looking at both on-page factors such as the content on your site and off-page factors in the form of inbound links to your web site. Off-page factors are the biggest influencers in your web site’s ranking in search engine results.

 

Is Your Web Site just Another Pretty Face?

 

The world is moving fast and to keep ahead of your competition you need to insure your web site can keep pace. It’s a reality that the Internet is massive. There are a huge number of similar websites out there.

One way to increase your online exposure is to get targeted traffic to your website. There are many ways to do this, but each way comes with it’s own difficulties and challenges. And without traffic, your business is in the dumps — no customers, no orders, no profits. So what will you do?

 The answer is SEO Services for your website. Organic SEO (Search Engine Optimization) gets your site high up the rankings to be seen by potential costumers. Although Google's algorithm is a secret and changes daily, Google has disclosed a lot of things on how to do it and what to follow to get your site to the top. People generally don't leave the first page of search results, and if they click on a few of the results, it's often the first 4 or 5. Literally 90% of the users searching for things online stick to these results, so you need to rank for various keywords that will get you into those positions.

SEO services shouldn't be expensive. The biggest step is to insert the right keywords into the source code of your web site.

 

Contact us today and see how we can help your Business or Organization grow via the Internet.

 

Why The Internet?

The Internet has changed the dynamics of our business world. What worked in past decades (TV, radio, trade shows and print advertising) can not compete with the internet for cost effectiveness.

 

 

Read More...

 

Mobile Websites
(50 Reasons to have one)

1. 1525% increase in mobile data
usage between 2010 & 2015.
2. 72% of consumers want
mobile-friendly sites.

 

48 More Reasons...

 

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